Opinion & Featured Articles

The Ubersexual Reader: The Arrow Collar Man by J. C. Leyendecker

The Arrow Collar Man Joseph Christian Leyendecker

Joseph Christian Leyendecker was a distinguished American illustrator best known for his advertisement illustrations, covers for The Saturday Evening Post, and the iconic Arrow Collar Man.

In the 1920s Cluett, Peabody & Co. started manufacturing shirts with attached collars. To promote the new style, they started an advertisement campaign which had a series of images of stylish men sporting Arrow shirt. The model in the images, developed by Leyendecker, became a symbol of the fashionable American male. The Arrow Collar Man turned out to be one of the most famous ad campaigns in history.

“Reading is stylish. Knowledge is intelligence. I’m a well read man, an intellectual being, always a step ahead of my smartass competitors.” Is that what The Arrow man seems to be thinking? Continue reading

Literature & Paintings

Carl Spitzweg’s The Bookworm

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The best oil painting on books I’ve ever seen. How I wish it were my library. The painting reflects the introspective mood of most scholars during Napoleonic wars. The old man, it seems, is oblivious to the affairs of the mundane world. The painting is outright satirical and sneers at intellectuals who seek the dusty solitude of the library. It wasn’t such a bad habit Mr.Spitzweg. People do much worse.

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